Stay at Home Mum is a website dedicated to all things Mum related. With over 600,000 unique visitors per month, it is also one of the largest ‘blogs’ in Australia.
Started by Jody Allen in 2011 from her home in Gympie, Queensland, it begun as a money saving site for people wanting to spend more time with their children and offered an alternative to working outside the home. Stay at Home Mum now has 37 staff including a sales team in Sydney, and stays true to its roots of providing information by mums, for mums.
Followers of the blog love the retro charm and ‘down to earth’ basics that Stay at Home Mum provides where perfection is a no-go and normality is. The site will have a new website re-launch in July to coincide with the release of Jody’s first book published by Penguin ‘Once a Month Cooking’.