In November 2012 Schick wanted to align their new quattro razor release with comedic talent. Their 2012 sponsorship of the charity event Movember meant they were seeking mass awareness in men aged 16-24.
Boom integrated the brand into the ‘Superwog’ YouTube channel. The brothers Nathan have accumulated an impressive following of over 160,000 subscribers with their unique style of humour.
Their online success they has seen them invited to participate in the 2013 Sydney and Melbourne comedy festival, which promises to be one of the biggest comedy events of the year. The integration included a Facebook link in the video and with over 700,000 views (now over 966,000), the clients expectations were exceeded in every possible way.