Case study: Lynx Australia
Goal: achieve maximum viral effect
Target: males, 15-35
Challenge: breaking the magic million view mark
1,050,026 lifetime views on YouTube
The base campaign over delivered by 99%, representing $45,000 of earned media through Boom alone. An incredible total of 4,240 hours of time was spent with brand!
The campaign had massive organic sharing success and advocacy as tracked by YouTube:
- 36,500 Facebook shares
- 42,980 Facebook likes
- 3,830 YouTube likes
Subscribers to the Lynx Australian channel increased by 26% over the campaign lifetime.