Over Christmas 2012, Aldi activated a pre roll plus campaign across lifestyle channels with a cooking focus.

  • The video achieved a strong CTR of 1.31%.
  • The video over-delivered by 19% and achieved a 85% view-through rate.
  • An average of 84% of all viewers watched the Aldi pre roll plus execution prior to the content.
  • The content and executions were received favourably by viewers with no negative sentiment detected.
  • Cumulatively 3,424 likes and 475 favorites were recorded against all the videos that featured the Aldi sting at the beginning of the video.
  • The campaign as a whole over delivered in both pre roll and pre roll plus with the over delivery equating to 345,388 views.

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