Over Christmas 2012, Aldi activated a pre roll plus campaign across lifestyle channels with a cooking focus.
- The video achieved a strong CTR of 1.31%.
- The video over-delivered by 19% and achieved a 85% view-through rate.
- An average of 84% of all viewers watched the Aldi pre roll plus execution prior to the content.
- The content and executions were received favourably by viewers with no negative sentiment detected.
- Cumulatively 3,424 likes and 475 favorites were recorded against all the videos that featured the Aldi sting at the beginning of the video.
- The campaign as a whole over delivered in both pre roll and pre roll plus with the over delivery equating to 345,388 views.