Activision Prototype 2
In 2012 Boom integrated the Activision Prototype 2 trailer in Australia’s #1 and #2 gaming channels, sending viewers to a private video so we knew it was only them driving counted views.
What happened next was completely unexpected.
- 20% CTR
- 324 comments
Boom! The power of influencers.
You can see the Prototype 2 trailer that we sent viewers to below.