The Music Network: Industrial Strength – New signings and team-ups

4 Sept – By Christie Eliezer

Boom Video and AMCOS sign world-first licensing agreement

Boom Video, Australia and New Zealand’s first YouTube partner network, claims a world first with a new licensing agreement with the Australasian Mechanical Copyright Owners’ Society Limited (AMCOS). Boom Network’s content creators can now legally access songs represented by AMCOS’ members for use as cover versions. Channels appearing on the Boom network channels are licensed to create new recordings of songs published by AMCOS members, with the money generated shared back with songwriters, composers and music publishers.

The deal is similar to deals between YouTube partner networks in the USA and individual record labels. However it’s believed to be the first ‘blanket-style’ licensing arrangement to include the publishing synchronisation right for multiple copyright holders within a territory. Some of Australia and NZ’s popular channels as Jayesslee, Jordan Jansen and Matt Hullholland have amassed tens of millions of views for their YouTube videos featuring covers.

Jamie Crick, Client Services director of Boom Video, said: “In the past, Australian artists have been using their YouTube channel mainly as a marketing tool, because they have been unable to generate revenue from their cover version videos. For the first time, some of Australia’s most talented and popular online artists can now make money from covering songs by any artists from Justin Bieber to The Beach Boys – which will only encourage them to create and upload more videos.”

Frank Rodi, Online & Mobile licensing manager for APRA AMCOS said: “This landmark deal ensures songwriters, composers and music publishers are properly recompensed for the use of their musical works, while giving Boom Video artists – many of whom are generating hundreds of thousands of views each day – easy access to a vast repertoire of songs. It has also been a pleasure working with a company operating in this space that understands and respects copyright.”

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