ADNEWS: The Monkeys win top banana at MFA awards

23 October 2014 Creative agency The Monkeys took home the Grand Prix award at a glittering Media Federation of Australia awards last night, with its work with Boost Mobile deemed “as good as it gets” by the competition judges. It lauded the insight The Monkeys had about its target...


Logo_hor_bl_S

The science of viral video success

24th March – By Chi Lo Viral advertising, content syndication, video distribution and social video seeding… am I catching a cold, racketeering or gardening? Or is it just buying a number. In our increasingly gamified world we chase numbers, notifications, friends and followers. It’s in our nature – a...


Logo_hor_bl_S

Daily Telegraph: Chloe Morello shares her make-up tips

28 November, 2013 “Being a part of the Virgin Mobile Game of Phones campaign is one of the highlights of my career to date, I owe it all to Boom Video and am so pleased with how they represented me and helped me through the process” – Chloe Morello...


Logo_hor_bl_S

B&T: Virgin Mobile borrows from Game of Thrones

14 November, 2013 “Being a part of the Virgin Mobile Game of Phones campaign is one of the highlights of my career to date, I owe it all to Boom Video and am so pleased with how they represented me and helped me through the process.” – Chloe Morello...


X_Black_Embellishedd2ec60

mUmBRELLA: Why marketers shouldn’t twerk

Brands – there’s no need to bounce your booty to be noticed in the online world, argues Boom Natives’ Charlie Leahy.  As shock, horror and sheer wonderment grip the globe thanks to the rapid and seemingly over-night transformation of Miley Cyrus from pop princess to nymphomaniac nutcase, you have...


Logo_hor_bl_S

The Music Network: Industrial Strength – New signings and team-ups

4 Sept – By Christie Eliezer Boom Video and AMCOS sign world-first licensing agreement Boom Video, Australia and New Zealand’s first YouTube partner network, claims a world first with a new licensing agreement with the Australasian Mechanical Copyright Owners’ Society Limited (AMCOS). Boom Network’s content creators can now legally...


Logo_hor_bl_S

Billboard Biz: AMCOS, Boom Video Strike ‘World First’ Licensing Deal

29 Aug 2013 – Lars Brandle Australasian mechanical copyright society AMCOS has struck what it describes as a “ground-breaking” partnership with video advertising firm Boom Video — Australia and New Zealand’s first YouTube partner network. It’s pitched as the first “blanket-style” licensing arrangement to include the publishing synchronization right...


Logo_hor_bl_S

TheMusic.com: Artists Land Cut Of YouTube Cover Versions In New Deal

29 Aug 2013 – Scott Fitzsimons A historic deal between online video creators and copyright managers has been struck, meaning that artists will get paid for viral covers and cover performers have the potential to take a cut of advertising revenue associated with their content. The Australasian Mechanical Copyright...


Logo_hor_bl_S

AdNews: Google – Forget about Gen Z, it’s all about Gen C

23 Aug 2013 – Frank Chung Australia’s first ever ‘YouTube convention’, VIDinc, saw thousands of youngsters descend on Sydney’s Darling Harbour last Sunday to meet their online heroes face to face. But this wasn’t the played-out Gen Z crowd. According to Google, we’re now talkin’ about Gen C –...


Boom Logo

C21: Endemol alum heads new Oz prodco

Charlie Leahy has been appointed creative head of Boom Natives, a new production company launched by Boom Video, which represents more than 300 Australian and New Zealand YouTube channels. Leahy, who starts on September 1, will help Boom Videos channels and producers to create content as well as launching...


Google+