5 Minutes with Beauty and Lace

Beauty and Lace is an Australian online magazine packed with information for the modern woman – from fashion features to all things eco you can guarantee they have something for every woman.

Here is our Q&A with Anna Tucker the founder and editor of Beauty and Lace & also a proud member of the Boom Network.

Beauty and Lace - Boom Video

What inspired you to start a blog?
Beauty and Lace started with a passion for writing and a love of beauty products and has grown from there.

What are you the most thankful for?
I am thankful that I have the opportunity to do something I love. I can work any time of the day, even at midnight or on a Sunday morning if I want to. Our readership is growing and I am so grateful that people drop in and take the time to read what we write.

What do you do when you aren’t blogging?
I am a mum of two children, a four year old boy and a two year old girl. When I’m not working my time is spent doing activities and spending time with them. My life is a juggle sometimes but I wouldn’t change it for anything.

What do you think is key to engaging with your fans?
This is one of the hardest part of blogging, but keeping on their radar is important. We use social media, email newsletters, run competitions and have a sampling panel which helps to keep them engaged and coming back.

If you could interview or collaborate anyone who would it be?
Celebrities are always exciting but I like people who are inspiring or that we can learn something from. But, if I could interview anyone in the world I suppose I would choose someone a little crazy and unpredictable for the entertainment factor, maybe Russell Brand or someone like that.

When you look back at all of your blog posts is there a post that you are specifically proud of?
I love this interview with Lorna Jane: http://fashion.beautyandlace.net/interview-lorna-jane-clarkson/. She is one of my favourite inspirational people, her brand motivates women with a positive message and she is so lovely and down to earth. She makes me want to get up and run, just by putting on her brand of clothes.

What do you think is the hottest look or trend at the moment?
For summer I think a lot of females will be wearing cute playsuits – and now that the weather is warming up we will see lots of bright, popping colours.

It’s no secret that most ladies have a product they struggle to use. What do you think is the most difficult item to use?
A hairdryer takes a lot of mastering, especially if you have unruly hair. Another one is applying fake tan – sometimes you need to be a gymnast to get to those hard to reach places like your back.

What do you think is the most rewarding part of being a blogger?
I love finding out about all the latest products and news as it hits, after doing this for all this time I still get excited about a new lipgloss or foundation.

Please tell us in one sentence only, why everyone reading this should read your blog.
Beauty and Lace has a little bit of everything with fashion, beauty, competitions and lifestyle… our readership is 98.9% female so if you are a male and reading this you may not want to visit – but for all the girls…definitely.

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