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What we can learn from Barack Obama’s influencer marketing

20th March – By Chi Lo President Obama’s use of YouTube to promote government policy highlights the key to shifting the perception of a brand – make it part of popular culture. In the last week we’ve seen Obama meet with influential creators in the YouTube space and even...


Top Analytical Programs To Get Ahead Of Your Competition

Author: Kareena Bowring, Campaigns Co-Ordinator at Boom Video If you are a content creator wanting to make some sweet returns on the time and effort spent making your content you need insights into the competition and audience. How is this done? The answer is analytics, but it’s not as...


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